Sinisalo is a genuine motor sport clothing brand with
almost 60 years of experience in business.
Company's headquarters are located in town of Lahti, Southern
part of Finland.
The Sinisalo business areas are Moto Cross clothing
and equipment, Snowmobile clothing and equipment, Street motor bike clothing
and Cross country ski gloves. Sinisalo products are sold in over 40 countries
all over the World. More than 70 % of the annual turnover comes from export.
The roots of Sinisalo Sport Ltd as a company go back
to the year 1953, when Mr. Armas G. Sinisalo started a small business in
his name in the small town of Myrskylä located in the south-eastern part
of Finland. In 1974 the Sinisalo family founded Sinisalo Sport Ltd and
decided to choose Puolanka as the location to build their new factory for
the company. The original business idea of this new factory was to act
as an OEM manufacturer for Finnish sporting goods companies, in particular
those involved with ice hockey, providing them with efficient and modern
production facilities with the necessary work force.
Very it soon became obvious that tough competition
in the sporting goods business forced companies to battle for shrinking
margins and the transition of labour-intensive work from Europe to the
Far East started. At that point Sinisalo decided to start producing equipment
also using its own trademark, which was chosen to be the same as the owner
family: Sinisalo. Initially an attempt was made to become a true brand
in ice hockey and, for instance, one of the most famous Finnish players
of that era, Mr. Veli-Pekka Ketola was recruited as a sponsored athlete
to be used in sales promotion and building the brand image.
Thanks to being involved in the ice hockey equipment
business, Sinisalo learned to use new, man-made fabrics, which were of
lightweight, inexpensive but very durable and easy to wash.
From an ice hockey equipment manufacturer to an
international motor sports clothing brand
Moto Cross (MX) as a form of motor
racing dates back to the 50´s and became increasingly popular and famous
in Scandinavia, thanks to several internationally known and successful
Swedish and Finnish riders. Traditionally riders were using leather suits,
which were heavy, warm and difficult to clean after riding on sand, mud
In the 70´s Finnish ice hockey equipment manufacturers
introduced the idea of using man-made materials to make clothing for MX
riders. A short, but hard battle centred around the rules of Moto Cross
as a form of sport was started. Companies producing and selling riding
suits made of genuine leather tried to resist man-made materials claiming
that they could burn and hence cause serious damage to riders. Since riders
liked the new type of clothing much more, the battle ended with the companies
such as Sinisalo becoming winners and quickly achieving a significant market
share. Another fortunate coincidence was that Mr. Heikki Mikkola, a Finnish
MX rider won many times the World Champion series in the 70´s in practice
made Sinisalo MX pants the industry standard of the era. Since those days
Sinisalo MX clothing has been synonymous with high quality, durability
and excellent fitting.
In the best year for Sinisalo (1981), actually all
Championships in the international MX series (125, 250 and 500 cc) were
won using Sinisalo clothing. Business was booming with its own brand all
round the world, including the U.S.A. and Asia-Pacific, not just Europe.
The company also worked as an OEM manufacturer using some 30% of capacity
for the production of other MX brands.
Machinery, skills and the know-how needed in producing
ice hockey gloves were used successfully in the production of MX gloves
and further in the production of Cross Country (XC) skiing gloves.
As the Sinisalo brand was well-known in MX, this also
gave an opportunity to enter the RR riding suit market.
For the first time, the World Championship and US Supercross
championship were won in the same year, 1993, by a sponsored rider
In this way, during the past three decades of its history,
Sinisalo has been making the transition from an OEM manufacturer company
to a trading company specializing in motor sport clothing, including product
design, having them produced, selling and marketing them on the international
market using the Sinisalo brand.
© 2016 Luhta Sporswear Company